Blogging with Lesli Peterson
Have you ever wondered what it takes to become a high-performance blogger... making a healthy 6- or 7- figure income online, year after year?
You're in the right place.
I teach people how to grow their blog consistently and with a plan, so they can increase their impact and their income.
My unique approach allows bloggers to bid farewell to a dependency on other platforms by building powerful, independent digital footprints.
With a focus on simple, actionable steps (as well as tough-love coaching principles) I help bloggers turn their modest blogs into thriving online enterprises.
In my 5x weekly podcast we talk about SEO and email marketing on the regular. But that's not all!
We also discuss tactical strategies about how to blog, affiliate marketing, blog writing tips, blogging tips, blogging mistakes, newsletters, editorial calendars, increasing ad revenue, digital products, building backlinks, and so much more!
Blogging with Lesli Peterson
The case against double opt-in (even with an EU audience)
Email isn't new anymore... it's an acceptable and expected means of communication. Preferred, in fact.
And it's time for the double opt-in to go away.
Double Opt-In Disliked for Personal Reasons: Double opt-in processes are often seen as unnecessary and can lead to a loss of interest in the content.
Double Opt-In Reduces Barriers for Subscribers: Eliminating the double opt-in process makes it easier for subscribers to quickly receive lead magnets and content, enhancing their experience.
Faster List Growth and Immediate Subscriber Engagement: Avoiding double opt-ins allows for quicker list growth and enables immediate engagement with new subscribers through welcome emails and consistent newsletters.
Modern Email Systems Filter Inactive Addresses: Current email management systems efficiently remove unengaged email addresses, making double opt-ins less necessary for maintaining list quality.
Risk of Lost Subscriptions with Double Opt-Ins: Double opt-in requests often go to spam folders, leading to misunderstandings about subscription confirmations.
Single Opt-In Can Improve Conversion Rates: Single opt-in processes can speed up the delivery of offers and solutions to subscribers, which may lead to better conversion rates.
Misconception about GDPR and Double Opt-In: There's a misconception that double opt-in is required for GDPR compliance. In reality, GDPR demands clear consent but does not mandate double opt-ins. Transparency about email content and frequency is more critical.
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