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Blogging with Lesli Peterson
Have you ever wondered what it takes to become a high-performance blogger... making a healthy 6- or 7- figure income online, year after year?
You're in the right place.
I teach people how to grow their blog consistently and with a plan, so they can increase their impact and their income.
My unique approach allows bloggers to bid farewell to a dependency on other platforms by building powerful, independent digital footprints.
With a focus on simple, actionable steps (as well as tough-love coaching principles) I help bloggers turn their modest blogs into thriving online enterprises.
In my 5x weekly podcast we talk about SEO and email marketing on the regular. But that's not all!
We also discuss tactical strategies about how to blog, affiliate marketing, blog writing tips, blogging tips, blogging mistakes, newsletters, editorial calendars, increasing ad revenue, digital products, building backlinks, and so much more!
Episodes
248 episodes
Google-Gate, TikTok, and the Art of Business Survival
TikTok doesn't appear to be going anywhere... but the whole debacle has been triggering. In this episode I review with you all the lessons learned from Google-gate. My hope is that you will give them some attention so that you can prepare for t...
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19:18
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The Shift from Google to Pinterest with Tony Hill
So grateful that Tony Hill sat with me for this extra-long episode. We discuss the transition from Google SEO to Pinterest SEO...Understanding Pinterest's unique content needs...Realistic expectations....Pinterest for t...
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45:21
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Smart Strategies to Keep (and Let Go) in Your Business for 2025
People have asked me what I'm doing different in 2025 -- and what processes I'm keeping. I put a lot of thought into it over the holiday, and here's where I landed.
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16:26
How Would You Spend a Big Cash Infusion to Grow Your Business in 2025?
Thanks for the question Erin!
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10:23
6 Steps to Reduce Decision Fatigue and Increase Creativity
Decision Fatigue is real, but these simple steps can make a world of difference in your business in 2025.
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25:22
2024 Software audit: What stays, what goes, and what is new??
Here are the tools I mention that stayed in the 'Stay' pile:Bigscoots/CloudFlare/GoDaddyGSuiteThriveCart
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18:17
5 Pinterest SEO Revelations
I've been studying Pinterest SEO like a mad woman. Here are five critical things I've learned lately.
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20:38
How do you know if your newsletter efforts are 'worth it'?
I can't answer that for you, because I don't know what business model you've built for yourself. But I can tell you some considerations... and what I would focus on besides just growth.
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21:19
What does it really mean to diversify?
Diversification doesn't have to mean starting multiple sites... it can mean multiple income streams. Let's talk on it.
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17:54
Seasonal Trends Can Increase Your Ad Success
I've noticed more people using ads to increase their email list... I love it!I've been using seasonal trends to help bring my ad costs down - and I'm sharing it with you in this episode.
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21:26
Order Bumps, Upsells and Downsells (Oh My!)
What is the difference between an order bump and upsell? What order do I offer these? Should I do all of them?Answers to these and more in this episode.
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Episode 237
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15:56
What 'No SEO' Really Means for My Blogs (And What I'm Still Doing)
J.S. asked me to explain a little more what "no SEO" means... hope this helps!
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10:25
Why I’m Ditching SEO: The Surprising Strategy Behind My New Sites
I told you in the last episode that I'm not focusing on SEO. Why... and what am I doing?
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17:38
I'm Building A New Blog... Here's How I've Prepped For It
Last week I shared with you an abbreviated process that I taught as a 3-hour workshop at OWAA.Today I'm going thru that process with you again, using my new blog idea as the example.
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Episode 235
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22:43
The Journey From a Blog to a Membership with Lyn Mettler
Special thank you to Lyn Mettler, a long-time friend, who came on to share with us about her transition from being a travel journalist/blogger to owning a membership program.Have you considered a membership for your audience? Take a lis...
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Episode 234
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48:58
Key Strategies for Success in a Changing Landscape
Thankful for the opportunity to work with several groups of people at OWAA, presenting an extended workshop.Here is an overview of the 3 hour workshop!
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19:55
6 Ways to Use Affiliates in Your Email Marketing
We know email makes us money... and affiliates make us money... so why not put them together and grow your revenue exponentially!
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Episode 232
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13:08
How to use Substack (and how NOT to use it!)
I am not anti-Substack! But there is one way some people are using it that I have to speak out against. Let's chat about it!
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Episode 231
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18:32
Forget SEO: How Email Marketing Fueled a $100M Business Sale
It's cliche, but true. You own your list. Make it work for you.Here's some inspiration.
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Episode 230
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19:41
Is Blogging Still Profitable? Insights with Mediavine's Jenny Guy
Jenny Guy, VP of Marketing and Communications at Mediavine, joins the podcast today.Jenny gives us her insight to the question, "Is it still worth it to start blogging?"We also talk about the evolving landscape of digital conten...
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Episode 229
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31:15
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SendOwl to ThriveCart: Why I made the transition
Learn about why I started with SendOwl... and why I moved to ThriveCart.
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Episode 228
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17:12
The Three Essential Lead Magnets Every Blogger Needs
We've talked about these lead magnet types before... but never about how they work together!
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14:12
Selling on Etsy: The Power of Researching Before You Start
This tool is what you need to boost your chance of succeeding on Etsy.
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12:11