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Blogging with Lesli Peterson
Have you ever wondered what it takes to become a high-performance blogger... making a healthy 6- or 7- figure income online, year after year?
You're in the right place.
I teach people how to grow their blog consistently and with a plan, so they can increase their impact and their income.
My unique approach allows bloggers to bid farewell to a dependency on other platforms by building powerful, independent digital footprints.
With a focus on simple, actionable steps (as well as tough-love coaching principles) I help bloggers turn their modest blogs into thriving online enterprises.
In my 5x weekly podcast we talk about SEO and email marketing on the regular. But that's not all!
We also discuss tactical strategies about how to blog, affiliate marketing, blog writing tips, blogging tips, blogging mistakes, newsletters, editorial calendars, increasing ad revenue, digital products, building backlinks, and so much more!
Blogging with Lesli Peterson
Support Posts: How Strengthen Your Google Authority
Last week we talked about silo structures, which consist of pillar posts and support posts. This week I talk to you a little more about Support posts.
Support posts are critical elements to reinforcing your authority on Google (and with your readers!)
These are the posts that “dive deep” on the information you casually mention in your pillar content.
If you’re a new blogger – starting with a topic cluster plan, and then developing pillar and support posts for those topics, is how you win the game and gain traction quickly.
If you’re an established blogger with hundreds (thousands?) of posts already, I implore you to do a site audit and understand where the gaps are in your silo structures… they you’ve got a content plan for the next few months.
If you already have a topic cluster approach in place – GOOD FOR YOU! Woot! I also explain how I doubled down on a particular cluster to move up FIVE places on Google within just a few days!
I also explain HOW I create my support posts.
Hint: Keyword Research is still critical.
My tools of choice include SEMrush and/or RankIQ. Here are links for these tools.
https://www.semrush.com/lp/sem/en/?ref=2017039287&utm_campaign=aio_campaign&utm_source=berush&utm_medium=promo&utm_term=23
https://www.rankiq.com/?fpr=leslipeterson
Want my blog post update checklist for FREE?? Sign up here: https://leslipeterson.com/
Grab ALL the freebies I mention on the podcast PLUS so much more. All FREE! Grab it all here.
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** Sometimes I link to additional resources, and they may or may not include affiliate links. I'll never link you to anything I don't use myself!
